The icon
The right support is essential for peak performance, allowing freedom of movement.
The Icon campaign was more than just support for women in training. It was iconic inspiration and building love and distinction for Nike bras thru the voice of athletes and empowerd female community.
Our main focus was to drive product distinction to enable her to find her ICON.
seeding
20
influencers received THE ICON package with products selected specially for them.
Products with latest and iconic innovation are picked to encourage to them to find strength in movement, with Nike Bra as key product.
3.5M
DIGITAL REACH
WELCOME TO
THE ICON EVENT
We created an experience where women pushed their limits, proving that femininity is strong and authentic in order to find their inner ICON. During this event women had a chance to explore the opportunity and try elevated trial experiences that we offered.
30
Women had the chance to test their chosen bras, experiencing their comfort and performance during a strength workout, followed by a stretch. Beyond the workout, the event focused on educating women about sports bras and how to choose the right one.
SOCIAL AND MEDIA
TAKEOVER
12M+
TOTAL CAMPAIGN REACH
We amplified the campaign through a strategic media and social takeover, leveraging premium assets with influencers and securing coverage in leading womenโs magazines.
THE ICON CAMPAIGN THROUGH SPORT VISION
Our strategy focused on raising awareness of the Nike Bra's importance and its key differences. We launched a dedicated landing page where users could explore the collection and find the right fit for her needs.
70K
SITE VISIT
55%
ONLINE SELL THROUGH
Influencers authentically shared why they chose their Nike Bra, highlighting its benefits and directing followers to the landing page for more info. This combination of influencers and digital campaign maximized our reach.
RETAIL
The campaign was executed in 30 NSP and 2 Sport Vision doors, creating an engaging in-store experience. Specially designed torsos put Nike Bras in the spotlight, reinforcing them as essential performance gear. Through our bra fitting service, we built trust and confidence, helping her find the perfect fit for her sport, body, and style.
67%
SELL THROUGH
